Basics Interactive Design: Interface Design: An Introduction to Visual Communication in UI Design

Author(s): David Wood

web & interactive

If you want to design successful user interfaces then you need clear and effective visual communication. Interface Design will help you achieve this using a range of incisive case studies, interviews with professional designers and clear hands-on advice to help you produce user-focused front-end designs for a range of digital media interfaces. This book introduces the major elements of graphic design for digital media - layout, colour, iconography, imagery and typography, and shows how these visual communication basics can combine to produce positive interactive user experiences. With practical advice on improving communication between designers and developer, and a tantalizing look at designing interactivity for all five senses, this is a must-have introduction to developing interfaces that users will love.


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Takes the reader through the hows, the whys and the wherefores of designing different types of graphical user interfaces from a graphic design perspective.

Interface Design: An introduction to visual communication in UI design delivers real examples of the process of designing for UI and interactive projects. Seeing and learning from real examples of maps and diagramming while outlining critical components of the UI design process at various stages, makes this book an incredibly important resource for anyone wanting to learn about and implement a UI strategy - especially for graphic designers who were educated in the print world but want to make the transition to working on UI and interactive projects. Applying the information in this book can absolutely make any designer a more valuable and strategic contributor to current and prospective clients and employers. This book is easy to follow, provides a clear understanding of what to expect in each chapter, offers insight into key questions to be asked throughout the UI process and is loaded with relevant and applicable content and insight. This is not only a book, but also an incredibly useful learning tool that can be utilized on a daily basis. Sean Brennan, Project Manager, Haneke Design, Tampa, Florida, USA

David Wood is a UK-based digital design and visual communication lecturer. He is completing a practice-based PhD at Edinburgh College of Art, researching interaction design from a visual communication perspective.

Introduction Chapter 1: Visual communication: a standard in designing interaction; Communication; Designing for interactive flow; Users are king (you are not); Interview: Steve Krug; Case study: We Print Paper website Chapter 2: Finding the flow: designing interaction; Graphical user interfaces; Information architecture; Hierarchical structures; Testing, testing: early design iterations; Interview: Greg Gibson; Case study: Testing of's visual hierarchy; Exercise: Finding the flow Chapter 3: Graphic design for digital media; Gridding interactivity; Type as interface; Colouring the screen; Imagery and the pixel; Iconography and metaphor; Going with the motion; Interview: Mike Kus; Case study: Designing a Blu-ray DVD UI; Exercise: Visually communicating interactivity Chapter 4 Designing the aesthetic user experience; Design and the user; Content copy and the user; UI semiotics; Internationalization; Interview: Kristin Kramer; Case study: WorldSkills interactive kiosk; Exercise: Deconstructing UI semiotics Chapter 5: Collaborating with the developer; The principles of designing modularity; Modularizing the aesthetic; Interview: Alan Bridge; Case study: Preparing a website design for a developer; Exercise: Outlining modularity Chapter 6: Augmenting human capabilities through interfaces; QR codes - print meets interaction; Augmented interaction; The touch-screen world; Interview: Kate HoCase study: Designing the BBC iPlayer iPhone app; Exercise: Concept design for an AR smartphone app Conclusion; Glossary; Index

General Fields

  • : 9782940411993
  • : Bloomsbury Publishing PLC
  • : Fairchild Books
  • : December 2013
  • : January 2014
  • : books

Special Fields

  • : David Wood
  • : Paperback
  • : 192