Author(s): Mark Wells

GRAPHIC DESIGN THEORY

'A great introduction to the subject and a fascinating read.' - James Friedlander-Boss, Brand Experience Manager, vvast We all engage with digital user experience design and user interfaces every day - if you are reading this on an e-commerce platform then you are doing it right now. This is an invaluable introduction for designers and creatives on how to create successful digital environments for users. The discipline of graphic design is increasingly carried out in the virtual sphere, with a greater emphasis on user interaction and user experience than ever before. This book takes students through the crucial stages and skills that are needed for creating successful interactive digital environments, including: - Data collection - User analysis - Testing - Creating valid content - Design for different devices and platforms - Prototyping and visualization Visual examples range from screen shots to diagrams and physical prototypes, while case studies featuring digital agencies and creatives from around the world show how they approach each project.