Author(s): Paul Harris


Typography is the most effective tool that graphic designers use to express ideas and convey a message. The ability to choose the right typeface for the right job, to design readable and legible pages, and to marry type and image to create visually compelling results are skills that every designer must master. This book introduces the student to the basic principles of typography with clear examples from international practitioners, interviews with designers and typographers, plus exercises to reinforce the concepts covered. With its attractive layout, approachable text and skillful use of typography on every spread, the author sets the standard to inspire the beginning student of design.


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How to use type effectively, what fonts to use, and how to get your message across are among the topics covered in this accessible and informative new edition of Basics Design: Typography. Covering screen-based as well as print media, the authors introduce the student to this essential component of design with lots of examples and practice exercises.

Gavin Ambrose teaches at the University of Brighton and is a practicing designer as well as an author. Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. .

Introduction 1 A Brief History of Typography The evolution of type/Theory and principles 2 Looking at Type Where type is used/What is type?/Typefaces and fonts/ Typeface style/Italic or oblique?/Looking at a typeface/ Typeface anatomy/x-height/Absolute and relative measurements Industry view: TOKY 3 Type Classification Basic classifications/Block typefaces/Roman typefaces/Roman variations/Types of serifs/ Serif variations/Gothic typefaces/Gothic variations/Rounded variations/ Script typefaces/Graphic typefaces/Type classification for a digital age/ Industry view: Urban Influence 4 Choosing Type Navigating the sea of type/Type families/Using multiple typefaces/ Text hierarchy/Text hierarchy for the digital age/Type on a page/Numerals/ Drop and standing capitals/Special characters/Ligatures/ The right character for the job/Non-alphabetical typefaces/ Industry view: Triboro Design 5 Setting Type Leading/Tracking/Kerning/Spacing/ Overprinting and knocking out/ Legibility and readability Industry view: Designbolaget 6 Type Generation Hand-drawn type/Building letterforms/Font generation/ Dynamic type for the screen Industry view: Leftloft 7 Type Realization Materials/Printing techniques/Print finishing Industry view: Graphical House Exercises Glossary Acknowledgements and credits Index

General Fields

  • : 9781474225281
  • : Bloomsbury Publishing PLC
  • : Bloomsbury Academic
  • : January 2017
  • : January 2017
  • : books

Special Fields

  • : Paul Harris
  • : Paperback
  • : 2nd Revised edition
  • : 200