Product detail

New Typography

New Typography

Author: Tschichold Jan
Series: Weimar & Now: German Cultural Criticism
$65.00(AUD)  inc GST
This text is a theoretical document of Central European modernism between the World Wars and a source of working principles for the practising designer. This translation reflects Tschichold's original typography and design. It ranges from theoretical discussions of typography in the age of photography and mechanical standardization, to practical considerations in the design of business forms. The book should be of interest to designers, art historians, and all those concerned with the evolution of visual communication in the 20th century.
"A comprehensive, practical handbook to guide the typographer. . . . The tone, here, is that of a master craftsman; practical and informative, it neither avoids detail nor loses sight of broad principles."--Paddy Cramsie, "Times Literary Supplement
Stock Information

General Fields

  • : 9780520071476
  • : University of California Press
  • : November 1998
  • : 210mm X 146mm X 15mm
  • : books

Special Fields

  • : 280
  • : Tschichold Jan
  • : Paperback