I Love Type 07: Helvetica
Celebrated in recent years in a retrospective exhibition at NY MOMA and in Gary Hustwit's 2007 documentary Helvetica, the sans-serif typeface Helvetica was designed in 1957 by Max Miedinger and Eduard Hoffman at the Haas Type Foundry in Switzerland. Arguably the most loved type family ever, Helvetica has legions of devoted fans - ranging from city governments and transit agencies worldwide, to universities and museums, to influential corporations and broadcast agencies, to a wide swath of contemporary designers and artists. Just a few contemporary uses include projects for: ABC, American Airlines, American Apparel, Apple, BMW, CNN, Jackass, Jeep, J.C. Penney, Lufthansa, McDonald's, Mitsubishi, Motorola, NASA, the NBA, PBS, Target, University of Illinois at Chicago, and Verizon Wireless. This seventh volume in the well-received "I Love Type" series from Victionary has been eagerly awaited since the series was first announced, and does not disappoint.