1970s Hollywood often brings to mind directors such as Scorsese, Spielberg and Coppola. But the decade was also horror's 'golden age', producing classics like Rosemary's Baby, Carrie, The Texas Chainsaw Massacre and Halloween by directors who would achieve massive success. Since then, horror has been a prominent part of popular culture. Shock Value describes how horror was re-created, ridding itself of supernatural cliches and instead portraying serial killers, baseless violence, and fear found in everyday suburbia. Jason Zinoman explores how an often overlooked, but highly influential, golden age in American film began.