Meggs' History of Graphic Design
|Author:||Philip B. Meggs|
Winner of the First-Ever QED (Quality, Excellence, Design) award by Digital Book World This is the unrivaled, comprehensive, and award-winning reference tool on graphic design recognized for publishing excellence by the Association of American Publishers. Now, this Fifth Edition of Meggs' History of Graphic Design offers even more detail and breadth of content than its heralded predecessors, revealing a saga of creative innovators, breakthrough technologies, and important developments responsible for paving the historic paths that define the graphic design experience. In addition to classic topics such as the invention of writing and alphabets, the origins of printing and typography, and postmodern design, this new Fifth Edition presents new information on current trends and technologies sweeping the graphic design landscape-such as the web, multimedia, interactive design, and private presses, thus adding new layers of depth to an already rich resource. With more than 1,400 high-quality images throughout-many new or newly updated-Meggs' History of Graphic Design, Fifth Edition provides a wealth of visual markers for inspiration and emulation. For professionals, students, and everyone who works with or loves the world of graphic design, this landmark text will quickly become an invaluable guide that they will turn to again and again.
Preface VI Preface to the First Edition VIII Acknowledgments X Part I The Prologue to Graphic Design The visual message from prehistory through the medieval era 01 The Invention of Writing 6 02 Alphabets 22 03 The Asian Contribution 34 04 Illuminated Manuscripts 46 Part II A Graphic Renaissance The origins of European typography and design for printing 05 Printing Comes to Europe 68 06 The German Illustrated Book 80 07 Renaissance Graphic Design 98 08 An Epoch of Typographic Genius 122 Part III The Bridge to the Twentieth Century The Industrial Revolution: The impact of industrial technology upon visual communications 09 Graphic Design and the Industrial Revolution 144 10 The Arts and Crafts Movement and Its Heritage 176 11 Art Nouveau 196 12 The Genesis of Twentieth-Century Design 232 Part IV The Modernist Era Graphic design in the first half of the twentieth century 13 The Influence of Modern Art 256 14 Pictorial Modernism 276 15 A New Language of Form 298 16 The Bauhaus and the New Typography 326 17 350 The Modern Movement in America 350 Part V The Age of Information Graphic design in the global village 18 The International Typographic Style 372 19 The New York School 390 20 Corporate Identity and Visual Systems 412 21 The Conceptual Image 436 22 Postmodern Design 460 23 National Visions within a Global Dialogue 482 24 The Digital Revolution-and Beyond 530 Epilogue 572 Bibliography 574 Image Credits 582 Index 586