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Basics Graphic Design 03: Idea Generation

Basics Graphic Design 03: Idea Generation

Author: Neil Leonard
Series: Basics Graphic Design
$45.00(AUD)  inc GST

Good design begins with good ideas, generated in response to a given design brief. Successful visual outcomes can only be arrived at through the generation of great ideas, driven by research that will ultimately provide the designer with a range of potential design solutions. "Basics Graphic Design 03: Idea Generation" explores the different ways in which the designer can generate ideas. Consideration is given to audience, context and materials as well as the many levels of idea generation, from the macro to the micro; from brain storming to more focused, selective and strategic systems.

Stock Information

General Fields

  • : 9782940411818
  • : AVA Publishing SA
  • : AVA Publishing SA
  • : November 2012
  • : 229mm X 152mm X 13mm
  • : books

Special Fields

  • : Neil Leonard
  • : Paperback
  • : 184