Author(s): Willemien Brand
Visual thinking and drawing are both becoming increasingly important in today's business settings. A picture really can tell a thousand words. Visualisation is a crucial part of the journey for companies seeking to boost enterprise agility, break down silos and increase employee and customer engagement. Visualising thought processes can help break down complex problems. It empowers teams and staff to build on one another's ideas, fosters collaboration, jump-starts co-creation and boosts innovation.
Visual Thinking will help brush aside misconceptions that may have prevented you using these techniques in your workplace. You don't need Van Gogh's artistic talent or Einstein's intelligence to harness the power of visual thinking and make your company more successful.
With the right mindset and the simple skills this book provides you the skills to develop your own signature and style and start generating change by integrating visual communication into your business setting.
Willemien Brand is a founder and one of the managing partners of BuroBRAND. After graduating with distinction from the prestigious Design Academy Eindhoven, she began a successful career as an industrial designer with Atag Keukentechniek, where her work won several Red Dot design awards. Willemien is now one of the leading figures driving the growth of visual communication in the Netherlands.