Food may be the single most important ingredient in the dining out experience, but graphics and design have become increasingly influential in attracting clientele to today's most successful cafes and restaurants. In a frenetically paced, time poor world 'dining out' has become a frequent activity and accordingly, patrons of restaurants, hotels, coffee lounges, clubs and bars have become more discerning. Competition between these establishments is fierce. To succeed, each requires its own particular brand of ambience and an image with which its guests can readily identify, from the soft and subtle to the bold and daring. Design Taste is a brilliant collection of identity designs covering everything from external signs and entrances to logos, menu cards, tableware, uniforms and interior design. Particular attention is given to the way in which light, pattern, form and function can be used to transcend the ordinary and create a unique experience for the patron.