The Next Next Level
Like Chuck Klosterman before him, acclaimed journalist Leon Neyfakh (Boston Globe, New Yorker) details an obsession and ends up with a story about the modern intersection of art and life. In the tale of a white rapper named Juiceboxxx, who has risen from church basements in Minneapolis to a more complicated national career, Neyfakh finds a conflicted figure. Tracing Juiceboxxx's ascent, Neyfakh asks: at a time when everyone listens to music for free, will Juiceboxxx ever really make it? And what would 'making it' even mean?