The Book on the Floor - Andrew Malraux and the Imaginaru Museum
In 1954, the French writer, politician, and publisher Andre Malraux (1901 1976) posed at home for a photographer from the magazine "Paris Match," surrounded by pages from his forthcoming book "Le musee imaginaire de la sculpture mondiale." The enchanting metaphor of the "musee imaginaire" (imaginary museum) was built upon that illustrated art book, and Malraux was one of its greatest champions. Drawing on a range of contemporary publications, he adopted images and responded to ideas. Indeed, Malraux s book on the floor is a variation of photographer Andre Vigneau s spectacular "Encyclopedie photographique de l art," published in five volumes from 1935 on years before Malraux would enter this field. Both authors were engaged in juxtaposing artworks via photographs and publishing these photographs by the hundreds, but Malraux was the better sloganeer. Starting from a close examination of the photograph of Malraux in his salon, art historian Walter Grasskamp takes the reader back to the dawn of this genre of illustrated art book. He shows how it catalyzed the practice of comparing works of art on a global scale. He retraces the metaphor to earlier reproduction practices and highlights its ubiquity in contemporary art, ending with an homage to the other pioneer of the museum without walls, the unjustly forgotten Vigneau. "