Publishing Business From P-Books to E-Books
"Publishing Today" explores the entire process from writer to reader; passing through the key activities performed in the editorial, design, production and marketing departments. By clearly laying out the tasks and responsibilities of each person in the publishing process, Kelvin Smith provides students and entry-level professionals with a practical and accessible introduction to the world of professional publishing. Armed with a sound knowledge of these fundamentals, readers are well-prepared to explore their own pathway into this exciting profession.
'The Publishing Business provides an excellent introduction to contemporary publishing. It is recommended reading for anyone wanting up-to-date information about roles and responsibilities in this global industry.' - Sally Hughes, Oxford Brookes University, UK.
Introduction: People and publishing - who does what in book publishing; Chapter by chapter. Chapter 1 - The fundamentals of publishing: A very short history of publishing; The relationship between different parts of the industry; Preparing for a future in publishing; The global and local fundamentals; Case study - Bertlesmann and Random House. Chapter 2 - The choices publishers make: Varieties of publication - markets and audiences; Print, e-books, m-books and iBooks; Journals, magazines and newspapers; Who will pay, and how?; Case study - Amazon and EBSCO. Chapter 3 - Writers, readers and intermediaries: Authors, illustrators, creators and their rights; Agents and other gatekeepers; Networks and opinion formers; Channels to readers and buyers; Case study - Frankfurt Book Fair. Chapter 4 - Editorial processes: Policy and planning - list building and market niches; Commissioning - research, reputation and funds; Contractual matters - formats and co-editions; Editorial work - from submission to publication; Case study - A guide for dummies. Chapter 5 - Design and production: Platforms and formats appropriate for the content; Scheduling the publication process; Controlling costs and establishing prices; Case study - Horrible Histories. Chapter 6 - Print and electronic publishing: Choosing from a variety of media and formats; Legalities of publishing in a wired world; Digital workflow and software standards; Communication for print and e-publications; Case study - Print and digital at the university presses. Chapter 7 - Marketing, sales and distribution: Marketing; Communication through promotion and publicity; Managing budgets and schedules; Using feedback to monitor success; Case study - Peresephone Books. Conclusion. Glossary. Bibliography. Online resources. The publishing year - book fairs and other major publishing events. Index. Picture credits and acknowledgements.