Launching a Successful Fashion Line: A Trendsetter's Guide is a creative, fully illustrated guide to how an everyday trendsetter can start their very own fashion line.
Written in a lively, blog-style manner, making it an accessible and enjoyable read A comprehensive handbook complete with checklists to ensure you have ticked all the boxes for setting up a fashion business From finances to websites, and branding to manufacturers, this is the complete 'how-to' Shows like Project Runway and the Isaac Mizrahi reality show The Fashion Show have tapped into a consumer trend of high fashion awareness where many have caught the dream of working in the fashion business
Introduction 1. Starting Your Fashion Empire 2. Branding 3. Design and Product Development 4. Fashion Marketing and Promotion 5. The Sales Process 6. Production 7. Managing Your Business Appendix 1: Business Action Plan Workboook Appendix 2: Sample Startup Budget Resources