How to Set Up & Run a Fashion Label
No matter how talented you are as a designer, if you are going to run a successful fashion label you also need to know about business from marketing and PR to manufacturing your collection, and where to find the money to finance it all. In "How to Set Up and Run a Fashion Label 2nd Edition", Toby Meadows presents a no-nonsense guide to running your own business, whether it is within the clothing, accessories or footwear sectors. Packed with tips, case studies and tasks to help you analyse yourself, your market and your product, the book is designed for anyone wanting to start their own fashion business. This new, expanded edition contains information on e-commerce, sustainability, five new case studies and updated images throughout.
Chapter 1 - Introduction to the Fashion Industry CASE STUDY 1: Noir (Denmark) Chapter 2 - Be Your Own Boss NEW CASE STUDY 2: Yasmin Kianfar (UK) Chapter 3 - Business Legal Structure CASE STUDY 3: Knomo (UK) Chapter 4 - What's in a Name? CASE STUDY 4 Ed Hardy (US) Chapter 5 - Working from Home v Setting up a Studio NEW CASE STUDY 5: No Added Sugar (UK) Chapter 6 - Jack-of-All-Trades? CASE STUDY 6: Gil Carvalho (UK) Chapter 7 - Know Your Market CASE STUDY 7: Anne Fontaine (France) Chapter 8 - Understanding Trends CASE STUDY 8: Schumacher (Germany) Chapter 9 - Product and Image NEW CASE STUDY 9: Odel (Sri Lanka) Chapter 10 - Getting it Made NEW CASE STUDY 10: Christopher Raeburn (UK) Chapter 11 - Selling Your Collection CASE STUDY 11: Karen Walker (New Zealand) Chapter 12 - Get Your Message Out NEW CASE STUDY 12: Soulland (Denmark) Chapter 13 - Finance