Highlighting the skills and considerations needed to manage products, this book will also help readers to understand processes such as product development, the supply chain and branding. It examines traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers. Interviews, photographs and case studies combine to make this an exciting and current career guide.
'A perfect book for graduate studies. It refreshed subjects that students should have been covered already such as haute couture, pret-a-porter, and street wear ... what I really liked was the interview with the questions and the case study at the end of the chapters.' - Marie-Eve Faust, Philadelphia University, USA. 'Another great edition to the Basics range! Clear and easily accessed information, that is both informative and inspirational. The exercises at the end of sections help reinforce learning and summarise learning outcomes.'- Hilary Turnock, University of Sunderland, UK. 'Having spent the last 16 years in Buying & Merchandising I found the book to be a very good reflection of the overall process of getting a product to the customer ... It is refreshing to see books that are very current on the subject area, with some great relevant examples.' - Paul Mackie, University of Southampton, UK. 'I will be recommending this book to my class for spring. I will be suggesting students purchase some other AVA books from the Basics series as well ... I like the case studies and interviews included in the books.'- Mitzi Cook, Appalachian State University, USA. 'Excellent, really a beautiful book.' - Young Kim, Kent State University, USA. 'It's a great book and perfectly summarises what our course is all about, as well as being visually stimulating, which I feel is important for a Creative Industries course.' - Karen Cross, The Robert Gordon University, UK. 'I think this is a book that should be given to every fashion student ... I've been planning a commercial line for a while now and this book gave me amazing insight ... I especially responded to the case studies examined in every section, they drive home and expand on the information gathered in the chapter by matching it to a relevant company; the focus on Topshop was my favorite ... this book will be an important reference guide in my ongoing journey though fashion ... contains a goldmine of information for a novice and holds important considerations for the professional.' - Sheri Lee, Fashion designer and writer, www.safashiongirl.com.