Naoto Fukasawa (b.1956) is one of the best-known Japanese product designers working today. After graduating from Tama Art University in 1980, he moved to the United States and worked at IDEO, one of the world's most innovative design companies. In 1997, Fukasawa moved back to Japan to set up the IDEO Tokyo office. During his time at IDEO, he developed his sense for how people perceive and use objects. In 2003, Fukasawa left IDEO to form his own design company Naoto Fukasawa Design. Besides being a consultant for major companies, especially MUJI, he has also set up a new product brand called PLUS MINUS ZERO, a collection of minimal home appliances and products that has achieved worldwide acknowledgement for its user-friendly aesthetics. Moreover, Fukasawa's designs for companies such as Driade and B&B Italia attracted attention in Europe at the 2005 Milan Furniture Fair, and have continued to do so since. Fukasawa's design philosophy relies on carefully observing what people do and feel in their everyday lives in order to find simple solutions that touch the senses and link to shared memories.