Author(s): Jamy Yang
Jamy Yang's design work covers a wide range from glasses, suitcases, airplane cabins, and home products to intelligent hardware Home-grown Chinese industrial design has evolved considerably in the past 20 years, and this book casts considerable light on one of its major figures Jamy Yang, an award-winning designer with major partnerships to his credit, began his career in the industrial design department of the German manufacturer Siemans. Returning to China permanently in 2004, he founded his own company, Yang Design, which is now considered the most influential product strategy and design consultancy in China. This book explores Yang's creative ideology in 15 thematic chapters, beginning with 'minimalism' and ending with 'kindness'. It expands on his theories about the purpose of design, the dislocations that exist today in Chinese culture and aesthetics, as well as the differences between Chinese and Western design.