The art of packaging design represents a playground of opportunities for the designer. The myriad and varied quantities of consumer products result in one of the widest ranges of applications of all the forms of graphic design. Done well, it can be deceptively simple. Good packaging serves as an effective communication mechanism, providing visceral cues designed to affect the consumer’s perception and encouraging potential buyers to purchase a product while reflecting the brand’s message. This stylish compendium of packaging design showcases a selection of the best work from around the world, from cosmetics to beer and wine, and from confections to kitchenware.