This is the provocative, highly acclaimed memoir of one man's life long passion for getting the look just right. 'A bloody brilliant book.' - Paul Smith. 'The youth cult confessional to end them all...Funny, accurate and touching'. - Dylan Jones, "GQ". 'Think of this terrific book as The Rotter's Club of schmutter and you won't be too wide of the mark'. - "Daily Mail". 'Incisive, obsessive, confessional and quite brilliant'. - "Observer". 'Provocative, charming and fiercely proud'. - "Daily Telegraph". 'Insightful and passionate...as stylish and witty as the finery it obsesses over'. - "The Independent On Sunday". 'Highly entertaining...a must read for anyone interested in fashion'. - "Sunday Express". 'Elms' opinionated stances are half the fun of this book'. - "Sunday Times". 'Taps into an energy that helped shape post-war Britain'. - "Mail On Sunday". 'A hymn to the burning desire of young men to look right and look smart'. - "Evening Standard". 'Should be read by everyone who enjoys sharp, witty writing and a shuddering sense of humour'. - "Times Literary Supplement".