The 48 questions you've never asked yourself that will put you ahead of your competitors. How is it that the most carefully-laid business strategies can go horribly wrong when put into practice? Robert Rowland Smith's answer, based on years of experience in high-level consultancy, is that 'reality eats strategy for breakfast': strategy, based on projections and assuming business is a rational pursuit, can't deal with the messy reality of life. More helpful are these 48 practical questions that can help you anticipate how your business will do when it comes into contact with reality. From learning the lessons of the past (rather than fixating on the future) and dropping the jargon, to finding out what your business is really about, these are the real-life factors which lead to success or failure. Including many new examples from the front line, The Reality Test will help you establish yourself as more effective and distinctive than your competitors, who follow the same rigid theoretical avenues. Whether you need to ask 'Do I want others to fail?' or 'How much better than my staff am I?' - it's time to stop living in strategy La-La Land and face reality.