Fornarina's "street couture" reviews ten years of its history in Francesco Musati and Valentina Aimone's pictures. A selection of glamorous shots, some of which are previously unpublished, at the same time involving and pop, that mark the steps of the relentless developmental process that gave shape to Fornarina's imaginary as a fashion brand. Behind the focus for over 20 years, in Fornarina's adv campaigns the photographers Musati + Aimone have interpreted the style of the shoes and apparel collections in the world's most diverse places, trying to give a contemporary and aesthetically sophisticated view in their shots. Intriguing close-ups on the faces of stunning top models, cowboy shots that interpret the brand's glamorous DNA, wide-angle shots taken in suggestive locations including the Rosslyn Hotel or Sunset Boulevard, Los Angeles. The "faces & style gallery" also featured international celebrities such as the actress Lindsay Lohan and the Italian Martina Stella.
Having joined their professional skill into an art collaboration, Francesco Musati and Valentina Aimone for years have been the exclusive eyes on Fornarina's image and translated the brand's style and values into intriguing adv campaigns that were now collected into one volume: a travel through time and space to tell the birth of fashion streetwear through photography.