The Sapeurs today belong to 'La SAPE' (Societe des Ambianceurs et des Personnes Elegantes) – one of the world's most exclusive clubs. Members have their own code of honour, codes of professional conduct, and strict notions of morality. Designer brands are important to sapeurs, and they work hard to save as much money as they can to dedicate to the most beautiful suits and accessories they can find. But their amazing style is also based on strict rules of elegance, beauty, and harmony of colours. The result is a unique and inspiring style, that has captured the imagination of people all over the world – the sapeurs are now truly the kings of elegance.