NASA National Aeronautics and Space Administration Graphic Standards Manual

Author(s): Designed by Danne & Blackburn, 1975. Essay by Christopher Bonanos

logos & branding | vintage graphics

This initial presentation by Richard Danne & Bruce Blackburn was made on October 1, 1974 to: Dr. James Fletcher, NASA Administrator, Dr. George Low, Deputy Administrator, and a handful of staff. Display boards and 35mm slides, all pre-digital, comprised the presentation. The primary objective was to make a case for replacing the NASA insignia (the Meatball) with a more useful new Logotype. The meatball was complicated, hard to reproduce, and laden with comic book imagery. Our new logotype was progressive, versatile, readable at great distance, and easy to reproduce. The rationale for a new Logotype: The Agency was widely known by the acronym NASA; One-width strokes suggest unity and technical precision; Eliminating cross-strokes imparts a vertical thrust; “NASA Red” color personifies the Can Do spirit of the Space Agency. We demonstrated the relationship of Centers to Headquarters, and had many applications to show the strength and effectiveness of the completed Program. Though not required in our contract, we were proving this was a comprehensive, coordinated communication system, not just another ornamental badge to be stuck on products by personnel and sub-contractors. These supporting visuals, many shown here, made the Program “real” and convincing. On October 2, our Contract Coordinator Jim Dean wrote: “Your presentation yesterday was absolutely first-rate. Congratulations!” —Richard Danne

Product Information

General Fields

  • : 9780692586532
  • : Standards Manual
  • : Standards Manual
  • : April 2016
  • : books

Special Fields

  • : Designed by Danne & Blackburn, 1975. Essay by Christopher Bonanos
  • : hardback
  • : 1
  • : 220