Author(s): Ltd. Sendpoints Publishing Co.

GRAPHIC DESIGN - COLOUR | ALL THINGS JAPANESE

Starting from these 4 main Japanese colour features: retro sense, minimalism, kawaii (cute) and avant--garde, this book categorizes popular Japanese popular colour schemes. It aims to provide a panoramic view of how the colours' origin, cultural value and qualities can influence contemporary Japanese aesthetics, as well as how Japanese use colours to express their emotions and use colour schemes to increase visual enjoyment.

The book also includes the insights of great Japanese design masters such as Taku Satoh, Shogo Kishino, Kenya Hara, Kazumasa Nagai, Kazunari Hattori, Manabu Mizuno, etc., and shows readers the contemporary Japanese color matching from the aspects of clothing, food, housing and transportation.

With nearly 100 colour matching cases, 168 chromatographic classifications, and 3 different covers, readers can more effectively learn about popular Japanese colours and be inspired to make their own unique colour schemes!