Becoming a Successful Illustrator
Creative Careers titles are designed to help bridge the gap between academia and a first job in the creative industries. Brimming with helpful tips and facts about the world of work and packed with examples from some of the world's best illustrators, they offer an essential guide for any emerging creative practitioner. Illustration is a diverse and constantly evolving area of art and design and an appealing creative career. But to stand out from the crowd, successful illustrators need to combine creative talent with strong marketing and promotional skills. Becoming a Successful Illustrator provides practical and inspirational guidance on finding and contacting clients, putting together promotional materials and establishing yourself as a professional illustrator. With case studies, and firsthand tips and hints from practising illustrators at varying stages in their careers, and packed with hundreds of beautiful examples of professional work, this is a must-have guide to the working world of illustration.
Chapter 1: Illustration and the world of work What is illustration? Where do illustrators work? Evaluating your strengths and weaknesses Chapter 2: Working for clients Who are my potential clients? Understanding the professional world of illustration Finding potential clients Looking beyond the obvious Chapter 3: The art of self-promotion Getting yourself known What kind of promotion do I need? Creating an online presence Competitions, exhibitions and trade fairs Gaining experience Chapter 4: Getting your work seen How will I get my work seen? Getting a professional portfolio together What do agents do? Chapter 5: Securing work How will I be commissioned? What do I need to ask when I get my first brief? How will I get the brief? How will I quote and negotiate fees and prices? What do I need to understand about copyright and illustrators' ethics? Chapter 6: Finance and legalities What do I need to know about finance? What do I need to know about managing my finances?