Author(s): Johan Idema
The only way to understand art is to go to a museum and look at it, French painter Renoir suggests. But once inside, this is easier said than done. What do you do when the label simply reads Untitled, 1973? Where to look when a painting offers you a picturesque but undisguised view of a giant vagina? And how to react when the museum guard stares at you for far too long? How to Visit an Art Museum offers fresh perspectives on how to behave once inside the museum. Whether a first timer or a frequent visitor, it shows you the sense and nonsense of museum etiquette. The typical museum behavior Walk slowly, but keep walking is seldom the most rewarding. Thats why this book encourages you to look outside the box and tackle the challenges that art presents to us by taking matters into your own hands. You can find out how you can use museum guards to your advantage. You can learn the rules of thumb for distinguishing good art from bad art. You can explore how kids are able to offer you glimpses of the world hidden behind an artwork. How to Visit an Art Museum shows you how a little courage and creativity can go a long way for making your museum visit truly worthwhile. Because, ultimately, the art museum is what you make it.
Johan Idema is an independent writer, advisor and initiator of cultural innovation. He has has extensive experience as an arts consultant at Dutch art consultancy firm LAgroup, specializing in strategic planning, concept development and innovation management. He has worked at several cultural institutions and obtained a Master's degree in Performing Arts Administration at New York University. Johan is a fierce promotor and initiator of innovation of cultural institutions. Most recently, he published Beyond the Black Box and the White Cube, introducing new and fresh ways of thinking about the architecture of museums, theaters and concert hall.