Author(s): Tamara Albu; Michelle Nahum-Albright

PROFESSIONAL PRACTICE

Personal strategy and clear identity are key to successfully presenting yourself as a designer within the fashion industry. Fashion Portfolio: Create, Curate, Innovate is a practical guide to a forward-reaching portfolio, emphasizing the value of personalized storytelling. Its focus is in helping designers reach visual and conceptual clarity in representing their potential. As part of a personal brand strategy, the portfolio becomes a stronger sales tool. This is why the book also explores research, personal branding, presentation materials, online presentation, interview technique and follow up. The book also includes a section on different fashion professional paths providing invaluable career advice not just for aspiring designers but all those looking to evolve in the fashion industry. Case studies from successful recent graduates working across the world offer further insight on how to make your mark.