Coach - A History of New York Cool
Celebrating the seventy-fifth anniversary of this iconic luxury fashion brand, this book presents a vibrant visual survey of Coach s continual exploration and redefinition of American style, infused with its distinctively cool New York City spirit. At the heart of Coach, arguably one the world s most recognizable fashion brands, is its effortless New York style, cutting-edge design, craftsmanship, and authenticity. This volume explores the evolution of this American company, from its beginnings in 1941 in a small loft as a manufacturer of leather goods to its transformation into a revered international fashion and lifestyle brand. Inspired by the pulsating energy of New York City in the 1960s, the company s owners Miles and Lillian Cahn cultivated an entirely new Coach brand that offered not only men s leather goods, but also women s handbags, totes, small leather goods, and other accessories envisioned by the legendary American sportswear designer Bonnie Cashin. Each creative director from Cashin to Stuart Vevers, the company s current head of creative since 2013, continued to evolve the modern definition of "American cool" in the relaxed aesthetic and effortless style of Coach s designs. This richly illustrated volume features both recent and archival photography, ranging from product design sketches to iconic advertising campaigns, and imagery of Coach s inspirational references from celebrity figures to the electrifying, fast-paced cityscapes of New York City. A definitive volume of the brand s celebrated heritage, "Coach "will be treasured by its devoted customers and fashion, style, and cultural enthusiasts alike."