Mark the calendar! You won't want to miss it. Intended for promoters, designers, organizers and brand managers, On Spot chronicles over 100 site-specific gatherings that vary in scope from tiny arts festivals to a NATO summit. Yet however disparate thematically or geographically, each selection shares one commonality--a distinct image and a creative approach to its promotion. On Spot demonstrates how successful events design their campaigns utilizing tools such as posters and banners, installations and interactive smart phone apps, websites and wearables. With striking photography that places these tools within their target environments, each example suggests how best to blend traditional promotional materials with new media to achieve maximum visibility. Sectioned categorically into Events, Awards & Exhibitions, and Conferences, On Spot omits no audience. Bring out the crowds.