Author(s): Vésma K. McQuillan
The age of social media has brought a new type of space into the world of fashion retail. When architecture and fashion meet in the creation of ephemeral spaces for the immediate presentation of new collections, for example, these temporary but real spaces are brought into the realm of the everlasting digital space as they are shared and re-shared on platforms like Instagram. Fashion spaces can best be defined, then, as a co-created, ever changing and prevailing meta-space where the dialogue amongst designers, consumers and industry leaders continues well after the real space has vanished. Can these fashion spaces have a bigger impact on consumers than real-time experience of space? How do the dialogues developing within and as result of fashion spaces influence physical retail design? How can designers use fashion spaces as sites for new cultural production? These are but some of the questions tackled by Fashion Spaces, A Theoretical View. The book is created via a practice-oriented approach to academic teaching and research, through the collaboration of academics, students and the retail industry.