Winkreative Design Stories - A Global View on Branding, DEsign and Publishing
This is a journey through the history of Tyler Brule's global design agency. Highlighting a selection of projects from relaunching national carrier Swiss International Air Lines to rebranding Thailand as a magnet for international business, the book spans several continents and an impressive roster of premium clients. Divided into the core themes of Charm, Craft, Intelligence, Clarity and Storytelling, each chapter of the book showcases a set of projects sharing that characteristic, alongside short, conversational pieces, which offer insight into the thinking and skill behind Winkreactive's huge diversity of work, revealing the culture of the agency itself. Still life photography displays Winkreative's unique persepective and distinctive aesthetic sensibility, while comic illustrations and reportage shoots inject a sense of playfulness and bring Winkcreative's history and people to life.