Pan Am History Design & Identity
|Author:||Matthias C. Hhne|
Pan Am: History, Design & Identity is a captivating story of an airline company that refused to consider anything impossible and single-handedly revolutionized air travel despite innumerable technical, political and organizational obstacles. From modest beginnings in the late 1920 s, Pan am developed into the world s best known airline company and served as an ambassador of American values and leadership. No other company has had a comparable influence on the airline industry, continually finding solutions for problems considered insolvable by others. Pan Am s rapid rise was accompanied by highly effective publicity campaigns which featured some of the best design and advertising in the industry. This book takes the reader on a journey into the elite world of early air travel and into the jet age when a plane ticket became affordable for the general public and mass tourism took off. The blue globe symbol, developed in the mid 1950 s, gained fame around the world. An icon and legend, it has remained in our collective visual memory down to the present day. The author explores the astonishing complexity of the company and its founder, Juan Trippe. A less known fact is that Pan Am for more than a decade built and operated the largest airline in China. Moreover, it founded Intercontinental Hotels, which today has become the world s largest hotel group. As a preeminent pioneer of global hotel operations, the company boasted an intricate and highly remarkable architectural and graphic design concept. Numerous images in this book have never been published. Great care was taken not only in developing a spell-binding visual storyline to complement the text, but also in reproducing and digitally restoring all images as accurately as possible. The book is a tribute to one of the most important companies of the 20th century and to its visionary founder."