Product detail

Coloring Your Brand

Coloring Your Brand

Author: Yang Peng
$75.00(AUD)  inc GST
Available Stock: 0

Colouring Your Brand judges global brands by their visual effectiveness, especially the emotional impact in their use of colour. The book ranges across a wide and diverse range of industries, from food and beverage, the garment industry, business enterprise, and a range of cultural institutions. It looks into each case at their leading designers, their customers, their brand identity, and their objectives. It makes the key judgments: how well do they use colour, how central is colour to their brand image, and what can their experience teach us? It is a provocative and absorbing analysis.

Stock Information

General Fields

  • : 9781908175335
  • : CYPI Press
  • : CYPI Press
  • : November 2013
  • : 230mm X 170mm
  • : books

Special Fields

  • : Yang Peng
  • : Paperback
  • : 208