Coloring Your Brand
Colouring Your Brand judges global brands by their visual effectiveness, especially the emotional impact in their use of colour. The book ranges across a wide and diverse range of industries, from food and beverage, the garment industry, business enterprise, and a range of cultural institutions. It looks into each case at their leading designers, their customers, their brand identity, and their objectives. It makes the key judgments: how well do they use colour, how central is colour to their brand image, and what can their experience teach us? It is a provocative and absorbing analysis.