Product detail

Big Brand Theory

Big Brand Theory

Author: Sandau
$69.95(AUD)  inc GST
Big Brand Theory is a spectacular best of compilation featuring the highest-profile branding campaigns and providing an invaluable resource guide for those wishing to understand the key elements of a successful brand. Case studies for key players such as Adidas, Colette, Converse, Starbucks, H&M, Nike, Isse Miyake, Lacoste, Levis, Thonik, UNIQLO, and many more illustrate the crucial design elements essential to crafting a youthful and dynamic corporate identity. Examination of each branding concept is multi-faceted, with examples devoted to not just one, but many elements utilized in major campaigns: for example, Nikes featured campaigns include individual product packaging, posters, store displays, athletic wear, retail bags and boxes, corporate giveaways, and high-end designer products and gifts. Richly illustrated, Big Brand Theory is an indispensable guide through a variety of industries to reveal what really works in the world of branding.
Stock Information

General Fields

  • : 9781584234456
  • : Gingko Press, Inc
  • : Gingko Press, Inc
  • : October 2011
  • : 279mm X 210mm X 20mm
  • : August 2013
  • : books

Special Fields

  • : Sandau
  • : Hardback
  • : 256