Josef Frank - Against Design
With Josef Frank (1885-1967), the catalogue for the exhibition in the MAK, Vienna, focuses on one of the most important Austrian architects of the 20th century. In addition to his groundbreaking architectural oeuvre, the discussion considers Frank as an extremely productive designer. Known for his pragmatic approach, Frank considered social experience to be more important than formal aspects of design; his interiors and objects were primarily intended to serve the comfort of the user. Although sceptical and a prominent cultural critic, Frank must be recognised for his many important stimuli to international design. His ideas of an uncontrived and unpretentious utilitarian expedience, which was focused on an independent, free, enlightened housing and living culture beyond all stylistic dogmas and fashionable conventions, is more topical today than ever.