As a bonus, the book includes 4 stencil pages and 12 perforated double-sided recipe cards featuring classic Scandinavian recipes. SALES HANDLE: Lotta fans worldwide will go crazy over Handmade Living, her new book that offers a rare glimpse to her home life and showcases her completely fresh take on Classic Scandinavian style DISTINCTIVE: Not your average home decor book, Handmade Living has a very personal touch from a very famous designer. It features lots of decorating tips, family recipes, Scandinavian traditions, lifestyle advice, and practical extras like recipe cards and stencils. This is the real Lotta. TREND/CONSUMER: This book is for Lotta's huge network of fans -- the 47,000 people who bought her Simple Sewing book, plus all of her clients and buyers across the globe. Now more than ever, people are incorporating the handmade into their homes and lives. This book speaks to that trend with craft projects, recipes, and tips for great finds. FOREIGN POTENTIAL: Lotta's products are sold in Canada, New Zealand, Sweden, Japan, Spain, the UK, and New Zealand. Her previous books have sold in France, Germany, Spain, Finland, and China, among other countries.
VALUE: Handmade Living is full of fun extras: DIY craft projects, 12 perforated double-sided recipe cards at back, four stencil pages, and beautiful color photographs. NOTABLE AUTHOR: Lotta is a celebrity in the crafting community. Her built-in international fan base will come to this. Lotta's fabrics are sold worldwide in hundreds of specialty retailers. She is also the new spokesperson for Rowenta, an international company that creates quality home appliances such as irons and steam manufacturers. Their products are sold in major retailers across the globe including Bed Bath and Beyond. RELEVANT SALES INFO -- Our accounts are already familiar with Lotta Jansdotter's name. Her other books have performed well (see 'Comparable Sales Info') and her gift line has been hugely successful for us (Sticky Notes, Stationery Box, Flowers Journal, Grass Journal, Address Book, Box of Labels, Postcard Box). In addition, Lotta's Japanese lifestyle books are very popular -- time to give it a go over here!