Product detail

The Fundamentals of Creative Advertising

The Fundamentals of Creative Advertising

Author: Ken Burtenshaw
Series: Fundamentals
$49.95(AUD)  inc GST
Provides an introduction to the key elements of creative advertising. This book takes you, step-by-step, through each stage of the creative process from the initial planning and development, through to the production and execution of some of the worlds successful campaigns.
"A thundering blast of fresh air billowing through the shingles." Professor Bjorn Hagforth (West Dulwich)
Stock Information

General Fields

  • : 9782940411566
  • : AVA Publishing SA
  • : AVA Publishing SA
  • : July 2011
  • : 227mm X 203mm X 15mm
  • : August 2011
  • : books

Special Fields

  • : Ken Burtenshaw
  • : Paperback
  • : 184