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Stuff You Can't Bottle Advertising for the Global Youth Market

Stuff You Can't Bottle Advertising for the Global Youth Market

Author: King Adz
$39.95 (AUD)  inc GST
Available Stock: 0
Description

In the networked, multimedia era of Internet 2.0, the only way for advertisers and brands to connect with the notoriously difficult youth market is to get involved with the cultures and subcultures that make up their world. Here, King Adz shares his unique insight into the lives of young people across the globe. His research has taken him to skate parks, clubs, gigs, music festivals and street art events in Europe and North America, Brazil, Russia, China, India, Hong Kong, South Africa and beyond. In each location, he has talked to young people to find out what really fires them, and he has talked to the advertising creatives who have succeeded in connecting with them. No one can predict what youth will be into next month, but this book shows how creatives can grab its attention, build a relationship and crack the market.

Stock Information

General Fields

  • : 9780500290750
  • : Thames & Hudson Ltd
  • : Thames & Hudson Ltd
  • : January 2013
  • : February 2013
  • : books

Special Fields

  • : 352
  • : King Adz
  • : 275 illustrations, 250 in colour
  • : Paperback