Product detail

Strategic Thinking for Advertising Creatives

Strategic Thinking for Advertising Creatives

Author: Alice Kavounas Taylor
$39.95(AUD)  inc GST
Description
Strategic thinking is central to creating a successful advertising campaign, yet it is rarely taught systematically. This book enables advertising creatives to formulate a clear brief and to think strategically. Structured according to the 11 essential elements of a classic advertising brief, it offers a simple, clear, universal template against which the student or young creative can map his or her current project, and learn to understand the key elements that make up a strong brief. At the end of each chapter, the reader uses the knowledge they have just gained in the previous chapter on a hypothetical project, so that at the end of the book, they have employed each of the 11 essential elements and formed their own creative brief. Featuring international examples of current and classic campaigns, Strategic Thinking for Advertising Creatives is a primer in classic advertising techniques and shows how these core principles are being adapted to online and social networking.
Stock Information

General Fields

  • : 9781780672731
  • : Laurence King Publishing
  • : Laurence King Publishing
  • : June 2013
  • : 246mm X 172mm
  • : September 2013
  • : books

Special Fields

  • : Alice Kavounas Taylor
  • : Paperback
  • : 208