Product detail

Creative Advertising Ideas and Techniques new edition

Creative Advertising Ideas and Techniques new edition

Author: Pricken Mario
$55.00 (AUD)  inc GST
Available Stock: 0

What makes an advertisement hard-hitting and memorable? Unravelling the creative processes behind some of the most effective campaigns of recent years, this new edition of "Creative Advertising" showcases over 200 examples of international advertising from a wide range of media. All brilliantly demonstrate a fascinating range of approaches, including ways of visualizing concepts, the art of illusion and paradox, the use of metaphor and analogy, and the deployment of shock tactics and humour. Entertaining and inspirational, this remains a vital book for all designers, art directors, copywriters and students of advertising in fact, for anyone who makes a living from good ideas and for whom creativity is the key qualification.

Stock Information

General Fields

  • : 9780500287330
  • : Thames Hudson Ltd
  • : Thames Hudson Ltd
  • : May 2008
  • : 286mm X 251mm X 20mm
  • : books

Special Fields

  • : 608
  • : 256
  • : Pricken Mario
  • : Illustrations (chiefly col.)
  • : P