Product detail

Creative Advertising - An Introduction

Creative Advertising - An Introduction

Author: Miriam Sorrentino
$50.00(AUD)  inc GST
Description

Creative Advertising: An Introduction explores the fundamentals of advertising and branding, providing an indispensable overview of creative thinking in advertising practice. The book offers clear guidance on portfolio presentation, making contacts and skills building, on crafting ideas in copy and art direction, and on working with others in the larger creative process. It is full of advice from some of the worlds leading figures in advertising and is illustrated with numerous examples of award-winning work.

Stock Information

General Fields

  • : 9781780671192
  • : Laurence King Publishing
  • : Laurence King Publishing
  • : February 2014
  • : 256mm X 215mm
  • : February 2014
  • : books

Special Fields

  • : Miriam Sorrentino
  • : Paperback
  • : 240