Product detail

Copywriting Successful Writing for Design, Advertising and Marketing

Copywriting Successful Writing for Design, Advertising and Marketing

Author: Mark Shaw
$39.95(AUD)  inc GST
Description

Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, and company magazines and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, "Copywriting, Second Edition" takes you through step-by-step processes that can help you to write content quickly and effectively. Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter.

Stock Information

General Fields

  • : 9781780670003
  • : Laurence King Publishing
  • : Laurence King Publishing
  • : September 2012
  • : 246mm X 172mm
  • : September 2012
  • : books

Special Fields

  • : Mark Shaw
  • : Paperback
  • : 240