Product detail

Why Fonts Matter

Why Fonts Matter

Author: Sarah Hyndman
$47.50 (AUD)  inc GST
Available Stock: 1
Description

We all constantly interact with type in almost every aspect of our lives. But how do fonts affect what we read and influence the choices we make? This book opens up the science and the art behind how fonts influence you. It explains why certain fonts or styles evoke particular experiences and associations. Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. They're hidden in plain sight, they trigger memories, associations and multi sensory experiences in your imagination. Fonts can alter the meanings of words right before your very eyes. You can see what personalities fonts have, and what they reveal about YOUR personality. It explores how you respond to fonts emotionally and can make fonts work for your message. You can be amazed that a font has the power to alter the taste of your food. This book is for anyone who is interested in giving words impact, who loves words and how they influence us.

Promotion info
Discover the incredible power of fonts to influence your decisions, alter your perceptions, stir your emotions and change how you understand the world
Stock Information

General Fields

  • : 9780753557235
  • : Ebury Publishing
  • : Virgin Books
  • : January 2016
  • : 220mm X 190mm X 14mm
  • : February 2016
  • : books

Special Fields

  • : 144
  • : Sarah Hyndman
  • : Paperback