The second edition of Idea Searching examines methods of generating and identifying ideas, and teaches you to understand what is being observed and recorded. Using lavish illustrations, concise case studies and practical examples, it explores how different experiences, contexts and references are important in identifying an idea that is appropriate for a particular individual, target audience or culture. Advocating a step-by-step approach to generating ideas and brainstorming, it encourages an open mind in the development of ideas and teaches you to always question convention. The text is accompanied by a variety of case studies and examples of work from the world's best contemporary product designers. It also includes a number of new projects for students, to encourage further exploration of ideas.
An essential guide to the successful generation of creative product design ideas. The second edition has been updated to include many new inspiring product designs.
Contents Introduction Chapter 1: Just Imagine If It Were Possible Absorb Thoughts Observations Student project Chapter 2: Thinking Differently Understanding Profiles Themes Student project Chapter 3: Explore Fun Materials Exploration Communication Student project Chapter 4: Sensory Perceptions Added values Emotions Conflicts Student project Chapter 5: Adopting the Responsibility Sustainability Tinkering Values Student project Chapter 6: Evolving the Reality Analysis Change Direction Student project Conclusion Glossary Further resources Index Acknowledgements and credits