"Design for Sustainable Change" explores how design thinking and design-led entrepreneurship can address the issue of sustainability, examining how familiar design processes can be translated into methodologies for driving sustainable change in businesses, organisations and society more generally. It discusses the ways in which design thinking is evolving and being applied to a much wider spectrum of social and environmental issues, beyond its traditional professional territory. The result is designers themselves evolving, and developing greater design mindfulness in relation to what they do and how they do it. This book looks at design thinking as a methodology which, by its nature, considers issues of sustainability, but which does not necessarily seek to define itself in those terms. It explores the gradual extension of this methodology into the larger marketplace and the commercial and social implications of such an extension.
"An invaluable reference guide to the major ethical design themes of our time. With its lively format and succinct overview of concepts, ideas and case studies, this book is essential reading for anyone wishing to grasp the complexities of sustainability and the role of design." Stuart Walker, Professor of Design, Lancaster University, UK; author of Sustainable by Design: Explorations in Theory and Practice. "Design is undergoing a revolution, and this book is an essential guide for tomorrow's design revolutionaries. Design thinking, service design and design activism are among the new ideas that are transforming the processes and practices of design today. Students of design require a clear guide through these radical new territories of creative practice to help them develop sustainable futures - for themselves and for the world they live in. This extremely timely book is essential reading for design students in all disciplines." Professor Mike Press, Duncan of Jordanstone College of Art and Design University of Dundee, Scotland. "This book helps designers of all persuasions to re-imagine their own design futures. It suggests that this re-orientation involves fresh ways of perceiving, thinking and practicing. It believes that design for sustainable change helps everyone to re-pattern their behaviour towards more sustainable ways of living. Importantly, it adds another significant step in the negotiation of Design's own transitional journey." Alastair Fuad-Luke, design educator, enabler, writer & activist; author of The Eco-design Handbook and Design Activism. "This well-researched, clearly written book is refreshingly to the point. Using a wide range of pertinent and up-to-date case studies it guides the reader to see design as an ethical, considered practice for the benefit of all rather than a consumer driven indulgence. This book will prove particularly vital reading for those who are carefully picking their way through the plethora of different perspectives the world of design presents." Dr Paul Atkinson, Reader in Design, Sheffield Hallam University, UK. "Design for Sustainable Change is timely, clear and compelling. It's the ideal roadmap for any designer seeking an alternative to business as usual." John Thackara, Doors of Perception.
Contents. Introduction. About the authors. How to get the most out of this book. From design to design thinking to design activism: Design is to design a design to produce a design: Design as a field; Design as an action or process; Design as a concept or proposal; Design as an outcome; Design is an attitude not a profession; Design innovation and the innovation of design. Design thinking: Societal challenges are design challenges; From problem-solving to problem-setting; Service design: maybe we don't need a product?; Participatory design: from designing for to designing with; Open source design; There's nothing new about design thinking?. Design activism: Design activism; Activism through design; Design altruism. Sustainability: The 'S' word: What do we want to sustain?; Models of sustainability; Measuring sustainability; Sustainability is not about single issues; Types of capital in sustainable development; Should we use the 'S' word?. Design for sustainable change: Sustainability and design: Green design: a single-issues approach; Ecodesign: life-cycle thinking; Corporate social responsibility(CSR)and design; Design for sustainability: radical innovations. Design for sustainable living: Designing sustainable behaviour; Designing sustainable systems; Designing sustainable lifestyles; Designing sustainable cities; Designing sustainable regions. Design for development: Designing against inequality; Designing for needs, not wants; Approaches to designing for development. Conclusion. Bibliography. Further resources. Index. Picture credits. Thanks. Working with ethics.