Product detail

Visual Merchandising - Windows and in-Store Displays for Retail

Visual Merchandising - Windows and in-Store Displays for Retail

Author: Tony Morgan
$55.00 (AUD)  inc GST
Available Stock: 0
Description

With a great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour. This new edition contains two new case studies, updated images and new material on digital and interactive visual merchandising. Visual Merchanddising is presented through colour photographs, diagrams of floor layouts and store case studies, and includes invaluable information such as a glossary of terms used in the industry.

Stock Information

General Fields

  • : 9781780676876
  • : Laurence King Publishing
  • : Laurence King Publishing
  • : January 2016
  • : January 2016
  • : books

Special Fields

  • : Tony Morgan
  • : Paperback
  • : 3rd edition
  • : 224