Product detail

A Smile in the Mind: Witty Thinking in Graphic Design

A Smile in the Mind: Witty Thinking in Graphic Design

Author: Beryl McAlhone
$49.95 (AUD)  inc GST
Available Stock: 0

This book explores so-called 'witty thinking' - arguably the most entertaining area of graphic design. Witty thinking is playfulness with ideas, words playing against images, and unexpected connections prompting new insights. It is clever thinking, not funny drawing. A Smile in the Mind analyses the intricate thought processes behind the apparently forward images. It shows how to make the case for witty solutions and, through a series of in-depth interviews with the world's top designers, suggests how to get inspiration. Gathering together the best examples of graphic wit over the past three decades, this book includes work from over 300 designers in the USA, Britain, Europe and Japan. Written with insight and a subtle lightness of touch, it offers designers a friendly read, a helpful sourcebook and a dynamic trigger for ideas.

'Beautifully edited, lovingly and carefully compiled ... both intellectually and aesthetically stimulating. Oh, and it's funny too.' (Graphics International) 'This book keeps the fun coming. There are so many wonderful (and superbly reproduced) examples of sharp, deftly done pieces that the reader becomes greedy, devouring hit after hit.' (Print)
Table of contents

The case for wit; different types of wit; items that use wit; businesses that use wit; witty designers - "How I got the idea".

Stock Information

General Fields

  • : 9780714838120
  • : Phaidon Press Ltd
  • : Phaidon Press Ltd
  • : August 1998
  • : 290mm X 250mm X 23mm
  • : books

Special Fields

  • : Beryl McAlhone
  • : 630 colour and 117 b&w illustrations, index
  • : Paperback
  • : New edition
  • : 240
  • : Graphic design; Theory of art; Media studies