Making a visual impact in todays society, when we are constantly bombarded with both print and digital imagery, can prove difficult. In Promotion, designers overcame this hurdle and produced truly unique, clever and pioneering promotional material. The best designs from around the globe showcase creative and unconventional promotion strategies with perfect design execution. We wanted to tell the stories behind each visual message to see how they influence and inspire, both in the field of design and the viewing public at large. The projects are focused on the influence and impact of the visual message. Whether they seek to shock, awe, or inspire, the works highlight the artistic value in promotional material. Featured brands that looked outside the box include Ikea, Turkish Airlines, Toyota, Absolut, Infiniti, Sharpie and many more. This excellent sourcebook is broken down into various categories: campaigns, catalogues/brochures/leaflets, direct mail, name cards, packages, promotional gifts and goods. Not shying away from self-promotion, the book itself is eye-catching.