Product detail

Marketing Fashion - Strategy, Branding and Promotion

Marketing Fashion - Strategy, Branding and Promotion

Author: Henrik Kubel
$55.00 (AUD)  inc GST
Available Stock: 1
Description

Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns. The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.

Stock Information

General Fields

  • : 9781780675664
  • : Laurence King Publishing
  • : Laurence King Publishing
  • : August 2015
  • : September 2015
  • : books

Special Fields

  • : 240
  • : Henrik Kubel
  • : 300 colour illustrations
  • : Paperback
  • : 2nd Revised edition